Meta Ads Budget for a New D2C Brand in India: Your First 90 Days
How much budget should I keep for Meta ads?” is the first question almost every founder asks us. The honest answer is: it depends on your product price and margin, not on what another brand spends. But “it depends” does not help you plan. So here is the exact way we think about a Meta […]
Meta Ads and COD: How Indian D2C Brands Can Cut RTO
Your Meta ads dashboard says 4x ROAS. Your bank account says something very different. If you sell in India, you already know why: cash on delivery orders that never get accepted. RTO (return to origin) quietly eats D2C margins. You pay for the ad, the packaging, shipping both ways and the time your team spent. […]