Meta ads agency · Facebook & Instagram ads
The Brand Hawk is a founder led Meta ads agency for D2C and ecommerce brands. We plan, create and manage Facebook ads and Instagram ads that turn scrolling into sales for brands in India, Australia and New Zealand.
9.44x ROAS at ₹5L+ spend · 7,500+ orders from our Meta ads
| Campaign | Purchases | Amount spent | Purchase ROAS | Purchase value |
|---|---|---|---|---|
| 579 | ₹77,191 | 11.60 | ₹8,95,416 | |
| 646 | ₹86,285 | 9.62 | ₹8,30,062 | |
| 691 | ₹58,767 | 8.66 | ₹5,08,922 | |
| 524 | ₹52,350 | 9.68 | ₹5,06,748 | |
| 152 campaignsTotal | 4,096Purchases | ₹5,20,675Total spent | 9.44ROAS | ₹49,14,062Total |
Sound familiar?
Sales look fine on the dashboard, but after ad spend there's barely any profit left.
The same audiences cost more each month, and nobody can tell you why.
You double the budget and the cost per purchase doubles with it.
Creatives run for weeks, frequency climbs and people scroll straight past.
Traffic arrives, then leaves. The ad, the product page and the offer don't match.
Dozens of campaigns, boosted posts and broken Pixel events. Meta can't learn from that.
Meta ads case studies
Screenshots straight from Ads Manager and Shopify. No mockups. Some brand names are hidden because their founders prefer it.
D2C brand · South India
Problem: They wanted to scale across South India without losing efficiency.
What we did: State level video campaigns, combo collection catalog ads, interest testing and Shopify buyer lookalikes, plus cost cap tests to protect margins.
Result: 4,096 purchases in 11 weeks at 9.44x ROAS.
Beauty & cosmetics · India
Problem: Results got worse every time the budget went up.
What we did: Rebuilt the account structure, tested new creatives every week and moved budget to the winners.
Result: 1,550 orders in a month at 6.56x ROAS.
Fashion · The Latest Labels
Problem: A premium label needed buyers in India and abroad, with high order values.
What we did: Customer data lookalikes, broad and Advantage+ shopping, mid funnel retargeting, and separate tests for Dubai, Singapore and the USA.
Result: 115 purchases and ₹13.8L in sales at 4.11x, with a 5.27% click through rate.
Shruti SinghalThe Noir Edit
Shaan MalhotraThe Panna Shop
In their words
No scripts and no stock reviews. These are founders we work with, talking about what changed after we took over their Facebook and Instagram ads.
What you get
The core
Prospecting, retargeting and retention campaigns built around your margins, so budget goes where the profit is. We keep the account lean so Meta's algorithm learns fast.
Advantage+ Shopping where your data supports it, manual control where you need it.
Clean purchase tracking on Shopify or WooCommerce, so Meta optimises on real sales.
Your product feed turned into ads that show shoppers the items they viewed.
New hooks, UGC style videos and statics every week. Winners scale, losers stop.
Spend, revenue, ROAS and CAC in one view, plus what we're changing next.
Onboarding
Full ad account audit, tracking check, competitor ads from the Meta Ad Library and customer research.
New angles and formats go live, built from what your buyers actually care about.
Cut what isn't working, fix funnel leaks and tighten your cost per purchase.
Budget moves to the winners and you get a clear 90 day growth plan.
Why The Brand Hawk
Most Facebook ads agencies chase cheap clicks. We manage Meta ads like it's our own money, because for a D2C brand, ad spend is the biggest cost after stock.
Founder's experience
Through agency partnerships and tie ups, our founder has managed accounts far beyond a typical D2C budget, including international brands spending in USD. That experience goes into every account we handle.
Partner projects led by our founder. Partner details hidden.
Where we work
Calls in your business hours. We work from Jaipur, India and run our calendar around Australian and New Zealand mornings, so you get senior media buying without big city agency fees.
"I look after every account myself. No juniors, no handoffs. If your marketing isn't making money, I want to know before you do."
Priyanshu Vyas, Founder, The Brand Hawk · Jaipur, India · LinkedIn
FAQ
Still unsure? Message us on WhatsApp and we'll answer straight away.
A Meta ads agency plans, creates and manages your Facebook and Instagram ads. At The Brand Hawk that means campaign structure, Pixel and Conversions API tracking, audience strategy, weekly creative testing and reporting, all judged on sales and ROAS rather than likes.
It depends on your product price and margins. Meta needs roughly 50 purchases a week per ad set to exit the learning phase, so we work backwards from your cost per purchase. In your free audit we give you an exact starting budget for India, Australia or New Zealand.
Most accounts show clear signals in the first 2 to 3 weeks, once tracking is fixed and new creatives are live. Stable, scalable results usually take 60 to 90 days of structured testing.
Yes. We schedule calls in your business hours, report in AUD or NZD, and plan around local peaks like Click Frenzy, Black Friday, Boxing Day and EOFY. Our founder has also managed international accounts spending over $4.4M in USD.
Yes. We use Advantage+ Shopping where your data supports it, and manual campaigns where you need more control, for example new product launches or tight cost per purchase targets.
Yes. We write hooks and scripts and produce static, UGC style and AI video ads every week. If you have a designer, we brief them on exactly what to make.
Always. We work inside your Business Manager with partner access. Your ad account, Pixel, audiences and data stay yours.
We review your account structure, tracking, creatives, audiences and landing pages, then show you where budget is being wasted and what we would fix first. You keep the audit whether or not you work with us.
A free Meta ads audit, delivered in 48 hours. No obligation, no sales pitch.
founder@thebrandhawk.com · +91 98936 97059
