Spent ₹50,000 on Facebook Ads and Got 3 Orders? Here Is What Went Wrong
It is a horrible feeling. You set up the campaign, you watched the spend climb past ₹10,000, then ₹30,000, then ₹50,000, and the order notifications never came. Three orders. Maybe your cousin was one of them. If your Facebook Ads are not getting orders despite a real budget, the first thing to know is that this […]
Why Your Meta Ads ROAS Suddenly Dropped (and What D2C Brands Should Do First)
You open Ads Manager on Monday morning and the number that was a comfortable 3.4 last week now reads 1.9. Spend is the same. The ads are the same. Orders are down and your stomach is not great. If your Meta Ads ROAS dropped overnight, the worst thing you can do is start changing things. The […]